Over recent years, the optical and optometric industry has seen a significant increase in e-commerce. It can extend the reach of traditional practices and professionals and open up new business opportunities. But this implies the need for fair competition and consumers and patients being able to make informed choices. The sale of spectacles and contact lenses via online distribution channels is often driven by competitive pricing and discounts. This has brought uncertainties to some offline businesses and has raised important safety questions for consumers and patients when it comes to products such as medical devices.
In the wake of the growing online presence of optical and optometric services and the advancing European digital single market, ECOO developed guidance documents to establish common principles and reduce uncertainties around professional practice and consumer and patient safety in the online world. Two guidance documents have been issued: one on good online practices; one for professionals, and one for consumers and patients.
Read more and access the guides here.
Topic: Optical News