SILMO Sydney will team up with the International Opticians’ Association (IOA) to host its boutique optometry and optics show next year. The new partnership will deliver several education sessions that provide a global perspective to the Australian market. Event organiser Mr Gary Fitz-Roy said the focus for next year’s SILMO would be to deliver a smoothly-run event that delivers something “new and exciting”, and that the partnership with the IOA was about advancing the entire Australian optical sector.
“For a country with a small population, the fragmentation between the representative bodies undermines the industry,” Fitz-Roy said.
“The common goal should be to ensure the overall success of the optometric industry through events that bring together education, buying and networking.”
The IOA recently presented the inaugural SILMO IOA International Optician of the Year award at the Paris show, and according to Fitz-Roy, the new partnership will reinforce the emphasis on SILMO Sydney as a “buyer-led” event.
IOA director of development Elaine Grisdale said: “We offer an international perspective and can marry education with local priorities in line with our aim of enhancing and developing the optical profession worldwide. Next year we will tailor a program to meet Australia’s needs and are excited to be proactively involved.”
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Topic: Optical News