Name: Antonia Chitty
Position at the IOA: Director of Communications
Other Positions held: Head of Communications, Association of British Dispensing Opticians (ABDO)
How did you get into optics?
I became interested in an optical career when I got my first pair of specs, age 11. My first part time job was working in a care home for people with sight loss, and I completed a degree in Optometry and worked in practice for a number of years. I was always interested in what was happening beyond the consulting room, however, so when the Royal National Institute for Blind People (RNIB) launched its eye health campaign I moved across to work on research for and promotion of the campaign.
How has your career progressed?
Working at RNIB opened up a whole world for me. I went on to work at the Consumers Association, researching and writing health features for Which? magazine. I spent some time in the Health Policy and Economic Research Unit of the British Medical Association before going freelance. I have written 20+ books on business, health and parenting, ran a PR company and an online training business before starting to write features on business for ABDO. I then took on social media for ABDO, before joining the organisation full time as Head of Communications.
What do you bring to the IOA?
I bring a broad knowledge of health, policy, business and marketing, along with experience with a range of voluntary sector and membership organisations.
List of publications / links to your website
A guide to promoting your business: the ultimate workbook
Blogging: the essential guide
Commercial Writing: how to earn a living as a business writer
Complementary therapies: the essential guide
DIY marketing; the essential guide
Downs syndrome: The essential guide
Eye Examination: A test of quality?
Family friendly working: inspiring ideas for making money
Food and your special needs child
Insomnia: the essential guide
Making money online
Sight loss: the essential guide
Sleep and your special needs child
Special education needs: a parent`s guide
Special needs child: maintaining your relationship
Start a family friendly business: 129 brilliant business ideas
The journey through assessment: help for parents with a special needs child
The mumpreneur guide
What to do when your child hates school
Topic: Who's Who at the IOA