The IOA is delighted to welcome Ob Malope as a regular contributor to the site. Ob will be writing on ways to improve your optical business. Ob Malope is the Managing Director of Visionstryt.Visionstryt is a business management and service consultancy company for optical businesses. As an author, Ob has written and published 2 books for the optical Industry. First book is Visionstryt’s Business Guide for Optometrists & second book Visionstryt’s Practical Guide for Optometric Staff. As a strategist, Ob and the Visionstryt team have developed various programs and systems for the industry:
As a speaker, Ob has spoken at various international optical conferences across the world on business related topics. More details on Visionstryt can be found on www.visionstryt.co.za. To read Ob’s articles, log in and visit the Professional Development section.
Topic: Optical News