By Julian Wiles Country Manager of UK & Ireland Younger Optics This two-part series is all about how to build a better optical business – and how whether you thrive or survive depends on where you started, and on the choices you did, or didn’t make. Let me begin by asking you this: are you where you planned to be, or where you’d hoped to be, when you set out on your great adventure? Hope or luck is not a strategy, and the future you envisaged rolled around pretty quickly didn’t it? Whatever your ultimate aim – profitable sale, empire, legacy, lifestyle, survival, or simply seeking to improve things – asking yourself the right questions is fundamentally important. It’s a better investment than buying a house, and you spend more time in the business.