When you’re in business, it’s often tempting to think only in the majority, dismissing those who may not fit into the ‘most people’ bracket as too expensive to cater for, and therefore affecting vital profit margins. Assumptions abound. People with low vision will have assistants and you will give a cheerful smile, apologise, and do your best to help. But any good business owner should know, it’s when you embrace the wider sphere that you often win far more reward. And reputation precedes a business owner. It is gold dust.