By Ob Malope, managing director of Visionstryt Optics is one of the very few professions that has an educational, health and retail component all functioning simultaneously together. For an optical practice to experience massive success and exponential growth, all three components need to function effectively and cohesively with each other. There have been numerous changes and innovative solutions that have been introduced to the industry in the last few years. Technology is advancing at a tremendous pace, which has a direct impact on optical practices. The question then is, how does an optical practice continue to grow with all these changes taking place?